Pickled is a passion project that challenges simplicity and minimalism as part of a brand strategy. The brand incorporates two variants of green resembling the colors of pickles. Some researched was made to get a better idea of the "Who?" our specific audience is and "What?" are the current styles and design trends in the market and our competitors. The "Why?", is simple.
The brand wants to keep things fresh, elegant, playful-and targeting a younger audience.While social media give the brand exposure working in our favor, an obstacle to face was"how to design a pickle jar identity without being too "boring" and still target the right/broader audience.
The process for the strategy was to know "what platforms is our audience using and which ones are more relevant to them.
The brand will be active on their social media, and website. Sharing ad campaigns, reels, and motion graphics.
What content are they consuming, the easiest way to get the public attention in the time spam of 2-5 seconds?.What mockups will align best with the brand and complement the visual strategy.
