Hydrate is a passion project inspired on a company that focuses in bringing liquids, gels, and electrolytes to athletes during marathons and high endurance competitions. With a simplistic art direction.
The problem was to adhere to the saying “less is more” and to keep the branding simple, yet cohesive, minimalistic but impactful and keep a limited color palette and be able to stand out. Another obstacle was to make all the elements come together as one consistent visual identity.
Conceptualized the idea of designing a hydration brand that could be recognized without the need of using water illustrations. What font will help the brand best and which size is ideal.
Art direction that talks to the specific audience and knows their needs and interests. A cohesive branding that connects each elements one another, helping the color palette communicate the brand voice, audience, and art direction.
