Author Supply Co. is a modern grappling sport and lifestyle brand born in Australia, blending combat culture with performance apparel.
The funds raised are invested directly into the martial arts community, creating a circular support system for jiu-jitsu athletes and beyond.
The funds raised are invested directly into the martial arts community, creating a circular support system for jiu-jitsu athletes and beyond.
The main challenge was to create an identity that felt authentic to the discipline, gritty, and respectful of the sport while remaining modern, versatile, and scalable across apparel and digital platforms.
The colour palette of the brand are inspired by the jiu jitsu belts. Including: red, beige, orange, black, and white.
The brand represents strength, adaptability, and the relentless pull of discipline.
The design process began with research into the culture, history, and values of grappling and Brazilian jiu-jitsu, focusing on discipline and progression within the sport.
