Untamed: underground was designed as an homage to the early 2000's skate, motocross, and car racing video games and all of their music soundtracks. The idea of creating a PlayStation 2 format is the grunginess and "not following rules" of that timeframe games. Games like: Tony Hawk Pro Skater, Skater 8, MX vs. ATV, Need for Speed: Most Wanted are just a few of the video games that inspired Untamed to be created.
Both logo and sub-logo were created with cutting edges, simple shapes, and metallic textures that adds a grittiness to the brand and visual aesthetic. The colors red, black ,and white makes resemblance of danger and the darkness of the sport. Including graffiti art styles. As mentioned before, soundtracks plays a good amount of inspiration to the brand identity and for that, the brand has a CD Playlist included.
All 3D modeling, texturing, and animation was in Blender using assets from Blender Kit. Color grading and editing of animation was made on Davinci resolve.
The merch part of the brand moves more towards the "surf" and "punk" style and niche. It uses bold lines and textures that could be wear almost anywhere, not only the skate park.
